Find the Typo
When I first noted these this morning, the spellings were as they appear here. I imagine they are probably spelled correctly by now:
. . .
I worked at a magazine publishing company back when I had more hair.
When the galleys came back from the press, there was a typo on the magazine’s cover.
Bill, the editor, added a ‘find the typo on our cover’ cut-in to the masthead.
Strangely, few people found it. Part of the magazine’s title was ‘Today’ . . . but the typesetter had typed ‘Toady’ on the Compugraphic, instead . . . in 72-point type.
. . .
“If you think I’m going to reset that entire page, you’re %^&*UIOing nuts!”
— Etaoin Shrdlu, Hot Type in the City
. . .
In the 1990s, a certain Guelph newspaper had myriad misspellings and grammatical gaffes throughout. A telemarketer trying to sell subscriptions asked why I was wholly disinterested in the convenience of its daily delivery.
“It’s full of spelling mistakes.”
“Mmf,” she sniffed. “We can’t all be perfect, now, can we?”
Well, no. None of us can, actually. But those of us who claim to support literacy should at least consider proofreading before publishing.
I couldn’t understand it; Guelph is a university city, laden with impoverished students (not a few of whom are English majors) who’ll work for minimum wage . . . especially at a newspaper.
It’s been over a decade since I last saw a copy of the paper in question. No doubt — with eleven years of ensuing technological advances — the product has improved significantly.